Regardless of whether you have been doing business for some time or you are just starting with it, you need to build your online presence to sustain the market. With the strong competition, the spoken word u reccomendations of your customers to potential clients.
Remember that you don’t have to be everywhere online, but it’s good to be somewhere if you want to expand your business. That’s why we bring you 5 tips for building your online presence which could help you to become more visible and get more clients.
A website is your first touch with your potential customers so it has to be brilliant. When people search for information they want it now, they don’t want to wait for the page to load too long or search for information like they are searching for gold in the mine.
Your website needs to have clear and concise information about your business, it needs to load fast and be optimized for all sorts of devices. As people tend to surf more from their mobile phones, make sure your website looks good on every device, not just desktop.
Also, don’t forget about correct grammar and spelling as it can be a huge turn off for most of the people.
Sometimes it’s really hard to be innovative but it’s even worse if you copy the content of your competition. You wouldn’t feel good if someone stole your idea, so don’t do it either. You can search for inspiration all over the Internet, but make sure your content differs. With interesting and creative content, you could get more visits to your website, blog or social media.
Visual communication can have a big impact on your online presence. With high-quality pictures and visuals, you can roll-up a story about your brand and tell more about what are you selling or offering. Using visual content can help your audience to remember the information you are sending more effectively.
Make sure everything you post online matches your brand. Don’t change your brand colors and visual elements too often. You need to be consistent so people can easily recognize you. Remember Starbucks? When you see a white cup with a green logo on it, you directly know it’s them. Through years they built a strong and recognizable brand by using consistent colors and visual elements in their communication. Let that be your guideline.
Some people say that the best things in life aren’t free. We can’t agree with that a 100%, but if you want to be the best in your business, you need to follow the trends and constantly invest in your business.
In some point of your business cycle, you will have to invest some money in advertising on various platforms depending on your type of business. First of all, you need to set your goals and budgets straight, specify your target group and decide what you want to represent and on what platform.
When you specify what you want to get from each campaign and platform, with given results you will see where you could expand your business and get more tangible results. For example, if you want to get more visibility of your brand, you can buy targeted keywords on Google or make brand awareness campaigns on Facebook which will bring you more likes on your page. With more likes, you get more followers (potential clients) who are up to date with your latest information about your business or products which can result in more income to your business.
Unfortunately, there are no magic wands so you can’t make your business grow in just one day. You need to work on your online presence continuously and keep track of your results. Over time you will find which things are most suitable for you and discover on which campaigns you shouldn’t waste your time or money on.
With good content and design, but also a strong will and consistency, you will make something positive for your online presence – we assure you of that. You just need to be patient without setting unrealistic expectations.
If you need help with building your online presence, feel free to contact us. Our team is always willing to help and will get you the best results.