Do you remember the times when most of the social media were just platforms for fun and connecting with your friends, family, and relatives living in the long distance? A lot has changed since then and social media soon became a vital part of any businesses marketing strategy.
The ability to share numerous kind of information in real-time has transformed the way people think and behave. When most of the people wake up, the first thing they do when they open their eyes, they scroll through their news feed and then continue with their daily routine.
This way social media become the unavoidable channel for promoting various brands, influencers, and other people, trying to build and/or sustain their public persona and get more results from what they are doing – sell more products, get more publicity and become recognizible. Likes, comments, clicks, and shares become crucial for sustaining on the market and getting the best results and creating visibility.
People who engaged social media in their marketing strategy have seen great results with their campaigns, so we decided to bring you some of the ways to improve your business through social media.
Don’t let your competition steal your customers
Everybody is on social media. Even dog and cat owners opened their Instagram accounts for their pets. So don’t think social media is something that you don’t need. If you want to sustain on the market, you should do it too, because your competition has already opened their accounts months ago.
If your competition is still not involved on social media, that doesn’t mean that you don’t have to be. The field is open, so get started as soon as you can.
Increase your brand awareness
If you want to be recognized, it’s an imperative to build your offline and online presence using various platforms. TV and radio can be good for some parts of your marketing strategy, but with social media networks, you will get more opportunity to increase your visibility, access new and existing customers and become recognizable.
More and more people tend to have an account on some of the social media platforms, some of them will be familiar with your brand, and some are (still) not. Creating a strong persona on your social media could attract new customers after stumbling upon some of your content in their news feed and some customers could get more interested in your brand after they’ve seen how you communicate with your customers.
Build and strengthen relationships
Social media is a communication channel and if you want to get the best results, you will have to make your audiences satisfied. Every interaction with your customers is a personal experience – an opportunity to strengthen your relationship and demonstrate that you care about what your customers think and say about your products and business.
Besides that, it is easier to communicate with your customers through social media as they will get information about your products no matter where they are. They don’t have to visit your shop, send you an e-mail or call you to get information about something, they will see it on their news feed and they can immediately give you feedback about it. For example, if they are unsatisfied with your products, you can publicly apologize to them and offer them some solution, and if they appreciate you, you can thank them and offer them to try something new from your assortment. This way you will have things under control and know which parts of your businesses you have to change or improve.
Opportunity to target your audience
You are well known in your city, you have permanent buyers and your business is going well. But did you know that with advertising on social media you could get more (and sell more)?
First thing you will have to do is to get to know your audience. Find out what their needs and desires are. With detailed targeting, you can choose which people you want to reach by their interests, age, gender, location and many more. This way you have more control over things you want to promote.
Also, find out which things work the best for your business depending on the products you sell. Don’t be scared to try something new and don’t forget to optimize your campaigns to get the best results. Remember – if it helps you to sell more products, to find a new audience or connect with the existing one, it means that you’re doing things right.
Drive more traffic
Everybody wants to see their money coming up after they invested so much in their businesses. On social media, you could build awareness of your products and introduce people with some of the products that don’t sell that well. For example, you could give discounts on various products that could wake more interest in people, build traffic and lead to more conversions.
Get more people to your website
If you have a website and/or a webshop, then you can use social media as a tool that will help you lead more customers to your site. You can direct your customers to your website by using links to your blog posts and other parts of your website you want to promote or encourage them to visit your webshop by using call-to-action buttons as Shop now.
This way you will lead more people to your website and they will, hopefully, explore, read and engage with your business and your offerings.
Don’t wait too long to start your social media channels because the longer you wait, the more customers you will lose. If you’re interested in building your online presence through social media, but don’t know where to start, feel free to contact us. We will be glad to help you with it.